Lead pull through opportunities and execution of pull through strategy for all channels and geographies based upon formulary position and opportunity Identify gaps in current market access understanding and develop plans to gain direct payer insights through primary research, advisory boards, etc., and work with vendors to implement projects in a timely, impactful mannerĭevelop strong value communication platform and messaging in order to support access targets and goals Partner with HEVA business partners to inform real world evidence generation and ensure health economic activities are in place to meet the needs of payers while demonstrating value across the Dupixent franchiseĭevelop and communicate robust market access strategies and plans, including clear articulation of the brands’ value story, and help to integrate them into the overall brand plan Lead development and ensure alignment of all pricing/contracting strategies, tactics and initiatives to maximize profitability goals and add value to the organization Implement an unbranded and branded payer media plan supporting the Dupixent strategic plan Participate with the brand therapeutic areas and provide input into brand strategy development for Dupixent indications, serving as expert for the payer, distributor and channel perspective and ensuring economic considerations are incorporated Plan and manage the Dupixent payer brand budget Responsible for strategy and business plan inputs related to key franchises as they relate to all channels to ensure optimal Dupixent performance and access Lead the Dupixent Value & Access Respiratory team and its execution of the payer strategy, integration into brand business and alliance management
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